Liverpool John Moores University - Brand Concept

A brand concept for Liverpool John Moores University. With the current identity system ageing, a new brand design was explored. The university has been going through a renaissance in the past few years, with new buildings being completed and a larger central presence within the city of Liverpool. A bold concept was designed using an open source font. This was designed to work with the same symbol, a Liver bird, which was redrawn and worked into a circle so it could work across various platforms. Using bright cleaner imagery on various examples of literature and digital content the system is complete.