Brindley Place Rebrand

A self-initiated re-branding project for Brindley Place. The development consists of eleven buildings built between 1994 and 2009. Mixed use, with a range of apartments, leisure facilities and over 1.4 million square feet of office space. In addition there are a range of public spaces and it is home to the only inland National Sealife Centre. The existing branding is clean and clear however a little dated. An illustration was created forming the basic formulae of the new branding style showcased here. This style using a line drawing was complemented with an altered typeface to create a better wordmark logo. A secondary font has been used also for all other copy. Using two shades of blue and white completes this branding exercise, keeping everything simple, fresh and clean.

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