Birmingham City Council BRAND EVOLUTION CONCEPT

A side project exploring the future of the Birmingham City Council Logo. The existing logo is in need of a refresh, and due to high costs, as Birmingham City Council is the largest within Europe, minimal changes have been explored here to show what could be done. Utilising the same logo, tweaking the colours and shapes, and applying the 'Baskerville' font, which was created in Birmingham, the logo is instantly refreshed.